Smart Object
Creative Agency

Estée Lauder

In collaboration with Estée Lauder and the Wasserman Agency, Smart Object was responsible for producing all visual content for Estée’s Double Wear / Beauty Arcade Experiential integration at the Stagecoach music festival.

Estee Lauder

In collaboration with Estée Lauder and the Wasserman agency, Smart Object was responsible for producing all visual content for Estée’s Double Wear, Beauty Arcade Experiential integrationat the Stagecoach music festival.

The Perfect Foundation

We added a little country flair to this iconic brand by showcasing its highly successful double wear foundation and bronzer not only within the beauty arcade, but amongst the iconic landmarks of the Stagecoach festival.

The Sweethearts
of America

Olympic champion Shawn Johnson, country superstar Jesse James, former The Bachelorette contestant Becca Tilley and Vanderpump Rules star Brittany Cartwright were all invited to join us on this joyous occasion. Each of them were delighted to apply Estée’s double-wear foundation and pose for the cameras.

Beauty in Motion

To wrap it all up, we created a video vignette of the integration, detailing the entire experience in 1 minute.