Smart Object
Creative Agency

Zakat Foundation
of America

How one burgeoning charity foundation employed our daring approach to gain awareness, resulting in a massive increase in charitable donations and a cultural shift on orphan sponsorship protocols.

Zakat Foundation
of America

How one burgeoning charity foundation employed our daring approach to gain awareness, resulting in a massive increase in charitable donations and a cultural shift on orphan sponsorship protocols.

A Plan of Action

A dirty secret exists… In the world of orphan sponsorship, sponsors often request to see a child’s photo before committing to donations. With our help, ZFA’s #NoMoreBrowsing initiative ushered in new strategies on raising awareness on how children are “chosen,” along with new methodologies, allowing every child an equal opportunity for sponsorship.

The Results are In

Since its launch, the ZFA achieved a 350% increase in charitable donations, a 15% increase in orphan sponsorship, and a 431% ROI for the foundation itself. Its chief marketing Officer, Amna Mirza was featured on the cover of LA WEEKLY for her efforts.