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Project Brief
This is the remarkable success story of a burgeoning charity foundation that adopted our innovative approach to raise awareness and garner support. This bold move resulted in a significant surge in charitable donations and a paradigm shift in the perception and approach towards orphan sponsorship protocols.
![](https://cdn.prod.website-files.com/61683bad7199fc847412598d/6444709b3f722218284ae8d6_ZAKAT_BUFFER.jpg)
![](https://cdn.prod.website-files.com/61683bad7199fc847412598d/6444709b3f722218284ae8d6_ZAKAT_BUFFER.jpg)
Bridging Integrity with Philanthropy
An unfortunate reality exists within the realm of orphan sponsorship. Sponsors are often motivated by the visual appeal of a child, basing their sponsorship decisions on a photo. However, with our #NoMoreBrowsing initiative, new approaches and methodologies were implemented to ensure that every child has an equal chance at receiving the support they need and deserve.
Bettering Society for a Cause
The launch of the ZFA has yielded remarkable results, marked by a substantial increase in charitable donations by 350%, a 15% rise in orphan sponsorships, and a staggering return on investment of 431% for the foundation. The exceptional efforts of ZFA's Chief Marketing Officer, Amna Mirza, were recognized with a feature on the cover of LA WEEKLY.
![](https://cdn.prod.website-files.com/61683bad7199fc847412598d/6215137231aefa5f1b3e8c09_zakat%20Magazine%20Cover.jpg)
![](https://cdn.prod.website-files.com/61683bad7199fc847412598d/6215137231aefa5f1b3e8c09_zakat%20Magazine%20Cover.jpg)
Our agency has received accolades for our exceptional work, including the prestigious 2022 Hermes Platinum Award and recognition as a finalist for the 2022 Digiday Awards, competing against formidable industry giants such as Disney, Elf Cosmetics, and Target, in the category of Best Agency/Client Collaboration.
![](https://cdn.prod.website-files.com/61683bad7199fc847412598d/6444709da263eb93d82cbf2e_Hermes_Award%20copy.jpg)
![](https://cdn.prod.website-files.com/61683bad7199fc847412598d/6444709da263eb93d82cbf2e_Hermes_Award%20copy.jpg)